Profitable Compliance for App Makers and Promoters

 

We live and work in The New Era of Compliance.

Business success — even business survival — depends on compliance.

If your ads are not compliant, your campaigns will be shut down. If your apps are not compliant, they will be removed by anti-virus companies.  If your call center practices are not compliant, your business will be shut down.

CleanApps.org provides a community to help our members understand laws, regulations, and policies, and to promote best practices from click to sale. We are devoted to member success and fill in the blanks on the issues that matter most:

Understanding Laws, Regulations

To successfully run your business, you need to understand the applicable regulations and policies. European privacy regulations, US spam laws, FTC provisions, Google policies, AV flags, and Microsoft rules, and other regulations can all have a serious effect on your business. CleanApps.org provides a community and tools to help members navigate this maze of rules and regulations.

Pointing You in the Right Direction

We will provide information linking you to relevant policies and regulations, and when possible, to relevant people in those organizations.

Sharing Examples and Best Practices

We will highlight best practices and share good examples of how companies comply with different policies. Our Members Forum (under development) will provide a place where we point out good and bad examples of compliance.

Where to Focus

CleanApps.org will help inform you of new issues that affect our industry. We host monthly Webinars on relevant topics to keep our members informed. Our Members Forum (under development) will provide a place for members to have private discussions about these issues. Our newsletter and other content will highlight new regulations and policies to keep you up to speed.

Recipes for Your Business

The CleanApps.org community helps you better understand how policies and laws affect your business. The community does not provide professional legal advice (that’s what lawyers are for), but it provides a forum for marketers, business owners, and others to translate legal texts into plain English and to discuss and explain different policies and regulations.

Profitable Partnerships

By being part of CleanApps.org, you gain access to businesses who care about compliance.  This creates an enormous opportunity for you: it opens doors to valuable partnerships with companies who value compliance. That won’t just help you sleep better at night – it will generate more profits and help your business prosper.

Recent News

Secrets of Successful Browser Extensions

Secrets of Successful Browser Extensions

The event has been postponed so get on the waitlist!Secrets of Successful Browser Extensions New Date TBD (Sign up to get the direct links to the session emailed to your calendars when this is scheduled). Find out what makes al web extension successful in the Chrome Web Store by attending our latest webinar. In this …

App Reputation: The Only Path to Prosperity

App Reputation: The Only Path to Prosperity

Your apps exist in a complex and highly competitive marketplace that continues to evolve guidelines to maintain a high degree of compatibility, engagement, and security. Apps are changing our world. The holy grail of success is to have an excellent reputation, but best intentions aren’t enough to achieve it. Trust is the key to a good reputation The dictionary defines trust as confidence in the integrity …

Webinar: Turbo Charge App Sales with Effective PR

Webinar: Turbo Charge App Sales with Effective PR

Whether you are a startup app maker or a veteran app promoter, PR can play a critical role for your business. So we are honored to have Ed Zitron, CEO of EZPR, a veteran in the tech industry lead our next webinar event during which you will learn how PR can benefit your app business. (For those that attended our Vegas CleanApps.Org Summit 2020, this webinar will cover the agenda item we were unable to fit into the conference due to unprecedented engagement from our attendees causing us to run out of time.) Click the button below so you don’t miss this critical event when Ed will cover the following.

Knowtechie.com Covers CleanApps

Knowtechie.com Covers CleanApps

Apps CleanApps.org wants to make sure your apps thrive in our growing digital world. Someone should have told the people that created the Iowa caucus app about this. Read the Knowtechie.com article by clicking below.

Vator.tv Interviews Lou DaRe

Vator.tv Interviews Lou DaRe

Read the Interview with Lou Da Re, Executive Director at CleanApps.org. A look at making better, compliant apps and the resources that make it easier to understand by Josiah Motley on January 20, 2020

Breaking News Webinar: Section 230 / Ninth Circuit Ruling: Enigma Perspective

Breaking News Webinar: Section 230 / Ninth Circuit Ruling: Enigma Perspective

Announcing our member-only web conference for your opportunity to get the inside scoop and perspective on how this newsworthy event may impact your business. Most of you are probably aware of Section 230 (https://is.gd/gIxPga), the loosely defined legislation which, in summary, says that “No provider or user of an interactive computer service shall be treated as the …

How to be Successful with Email

How to be Successful with Email

We’ve heard many people complain that email marketing doesn’t work, but after you hear from special guest Olivier Merz of Badsender.com, you may well change your mind. So please join us for the next CleanApps.org Mastermind Session on Wednesday, June 26, at 9 am Pacific, 12 Noon Eastern, and 6 pm Paris time. And learn …

New Enforcement Affecting App Vendor Affiliates

New Enforcement Affecting App Vendor Affiliates

On Thursday, April 25, we concluded another webinar aimed at helping CleanApps.org members, app vendors, and affiliates prosper. The live video of the webinar, Part II in our Mastermind Series on “Controlling Wayward Affiliates,” is available for viewing at the end of this post. I recommend that anybody in the downloading space watch the presentation. …

Controlling Wayward Affiliates – Part 2

Controlling Wayward Affiliates – Part 2

Please join us for Part 2 of our Controlling Affiliates Mastermind Webinar series which will take place on Thursday, April 25th. Last month, Will Treves shared how Ask manages search marketing affiliates that promote browser extensions on their behalf. For Controlling Affiliates Part 2, we’ll feature special guests Alvin Estevez of Enigma Software, and Dennis …

Controlling Wayward Affiliates

Controlling Wayward Affiliates

We just finished another terrific webinar today. The subject: How to Control Wayward Affiliates. Special guest and CleanApps.org member Will Treves of Ask generously shared what he called “the Ask playbook” on how to combat this very difficult and perennial challenge. The presentation and conversation were lively, and Will fielded a number of questions …

Op-Ed in the Financial Times Praises CleanApps.org

Op-Ed in the Financial Times Praises CleanApps.org

The Financial Times recently published an Op-Ed by former U.S. Deputy Secretary of the Treasury and Federal Reserve Board Governor Sarah Bloom Raskin. It argues that cross-industry work by organizations like AppEsteem.com, CleanApps.org, and many cybersecurity companies to promote standards and foster a fair app marketplace is a boon for consumers and could potentially transform the internet.

Should Deceptors Get a Grace Period?

Should Deceptors Get a Grace Period?

If Yes, for How Long? For the last several months, many responsible businesses have been working like mad to comply with new app requirements that AppEsteem – a company that certifies apps – and Microsoft announced (regarding Unwanted Software) they would apply in their review of apps. Perhaps the most controversial subject relates to …

CleanApps.org at Duke University

CleanApps.org at Duke University

Evangelizing for a Safer Internet At the invitation of former Deputy Secretary of the U.S. Department of Treasury and former Governor of the Federal Reserve Board, Sarah Bloom Raskin, I spoke two weeks ago to a cybersecurity class that Governor Raskin is teaching at Duke University in Durham, North Carolina. The class is …

GDPR/Privacy for App Vendors

GDPR/Privacy for App Vendors

Helping App Vendors Respect Consumer Privacy With privacy concerns swirling worldwide, and with advertising platforms including Google and Bing announcing new compliance requirements for advertisers, it was great to devote our most recent webinar to GDPR and privacy compliance. The webinar featured Alex Lloyd from OneTrust, one of the leading providers of privacy management …

Press Release – November 6th 2018

Press Release – November 6th 2018

CleanApps.org Announces Formation Amid Growing Concerns About Internet Privacy and Security. Aiming to Create a Safer Internet, First-of-its-Kind Non-Profit Group Promotes a Safe App Marketplace that Protects Consumers November 6, 2018, SEATTLE, WASHINGTON – CleanApps.org, the first of-its-kind non-profit group focused on curing some of the most intractable consumer-protection ills on the internet while …

Our First Webinar

Our First Webinar

The first CleanApps.org webinar is in the books! It took place on August 30 and featured participation from a diverse group of stakeholders: leaders from Microsoft, the Federal Trade Commission (“FTC”), consumer rights groups, AppEsteem, security companies, call centers, advertising networks, and app vendors. Our goal with the webinar was to provide more details …

Welcoming Our First 20 Members

Welcoming Our First 20 Members

And Inviting More to Join! Exhilarated by the enthusiasm of our first 20 members, CleanApps.org is now seeking other app makers and related businesses who want to join our mission to create a fair and profitable app marketplace and an internet where consumers are respected. We look forward to getting everyone engaged and contributing to …

Official Launch

Official Launch

We’re thrilled to announce today that CleanApps.org has officially launched. A non-profit organization, we already have bylaws, membership agreement, Board of Directors, and a full-time executive director (for more about the team, see https://www.cleanapps.org/our-team/). And we have a stirring mission: helping responsible app makers (and related businesses) thrive, while ensuring a fair app marketplace where …